Privacy Policy


The Association of Small & Medium Enterprises ("ASME") collects business information for the purpose of sawing the needs of its members. In same situations. we may need to collect personal information from representatives of companies that participate in our activities.This is the Privacy Policy of ASME that sets out how we collect, use. disclose and protect any Personal Data (as defined below) that you give to us. This Privacy Policy applies to all members, non-members. customers and content providers at ASME, and is designed to meat the requirements of the Personal Data Protection Act (Act 26 at 2012) (the "PDPA").

Please read this Privacy Policy before submitting any information requested by us, or signing up for any goods. services or activities offered by us, so that you are aware of and understand the purposes for which we collect, use and/or disclose your Personal Data.

From time to time. we may review and update this Privacy Policy to ensure that it is consistent with any changes in legal or regulatory requirements under the laws of Singapore. We encourage you to check this web page and our website from time to time for any updated versions of this Privacy Policy that is pasted and date stamped so that you are aware of when the Privacy Policy was last updated.

Data Protection Policy

The purpose at this "Data Protection Policy" is to inform you on how ASME manages Personal Data which is subject to the PDPA. Please read this Data Protection Policy to understand the purposes for which we collect, use and/or disclose your Personal Data.

Our Data Protection Policy complements, but does not limit or replace, the purposes for which you provide ASME with your Personal Data which may be expressly stated in any form for submission of Personal Data to ASME (for e.g. consent form or membership form that members sign when joining ASME).

ASME may from time to time update the Data Protection Policy to ensure that the Data Protection Policy is consistent with our future developments and/or any changes in legal or regulatory requirements under the laws of Singapore. You agree to be bound by the prevailing terms of the Data Protection Policy as updated from time to time on this page.

1. Personal Data
In this Data Protection Policy. "Personal Data" raters to any data, whether true or not, about an individual who can be identified (a) from that data; or (b) from that data and other information to which we have or are likely to have access, including data in our records as may be updated from time to time.

2. Collection of Personal Data
It is a continuing condition of your ASME full or affiliate membership as well as your access to and use of the ASME's website that you consent to the collection, storing, accessing, reviewing, use. disclosure and/or processing at your Personal Data (including sensitive Personal Data) about you, whether obtained tram you or other sources, by us and all other persons and entities involved in ASME*s programme and/or events for the purposes listed in paragraph 3 below.

We collect your Personal Data in the following ways:

• when you submit a registration form to join the ASME membership or events organised by ASME: or
• when you attend an ASME event and you provide us with your business card or identification card for verification purposes.

Express written consent will be sought from you with regard to the collection, storing, accessing, reviewing, use. disclosure and/or processing of your Personal Data (for e.g. by signing a form or checking against a box under the registration form, when you register with ASME).

Examples of your Personal Data which may be so collected, used, disclosed and/or processed for ASME programme include, but is not limited to, the following:

• your name, your identification number, telephone number, mailing address, financial details and any other information relating to you which you have provided to us in any forms you may have submitted to us or in other forms of interaction with you; and
• information about your usage of and interaction with ASME's website traffic data, location data, originating domain name of a user's internet service provider, statistics an page views, cookies, IP addresses and browser, which we use for administration purposes and statistical analysis.

Same of this Personal Data will be aggregated, so ASME is not able to identify you individually.

We may also collect data about you from other sources, in order to help us improve and further personalise our services to you.

Whilst we will take reasonable steps ta accurately record your Personal Data, we require that you provide us with accurate and complete Personal Data, and update such Personal Data provided to us. from time to time. Failure on your part to do so may result in our inability to provide you with information regarding our events and activities.

3. Purposes for Collection and Use of Your Personal Data
ASME collects and uses your Personal Data for the following purposes and/or any other administrative or operational purposes and/or the purpose of managing your relationship as a member, non-member, customer and content provider (as the case may be) with ASME:

a. to keep you updated about ASME activities such as the conduct of workshops, networking events. seminars and upcoming delegations by way of electronic communications or telephone calls; and
b. to keep you informed of all the developments within ASME (for e.g. the appointment of a new Executive Council) by way of electronic communications.

4. Security and Disclosure of Personal Data
ASME will take reasonable steps to protect your Personal Data we hold from misuse and loss and from unauthorised access, modification or disclosure, and access to your Personal Data will be restricted according to the 'need to know' principle.

Subject to the provisions of any applicable law, your Personal Data may be disclosed. for the purposes listed in paragraph 3 above.

ASME will not keep Personal Data for longer than is necessary and will take reasonable steps to destroy or permanently de-identify personal data if it is no longer needed.

5. Contacting Us for Withdrawal of Consent, Access and Correction of your Personal Data that is in the possession or under the control of ASME
If you:

a. have any questions or feedback relating to your Personal Data or our Data Protection Policy;
b. would like to withdraw your consent to any use at your Personal Data as set out in this Data Protection Policy; and/or
c. would like to obtain access and make corrections to your Personal Data records,

please do so through one at following ways:

i. Clicking the 'Unsubscribe' function in the mailer;
ii. Clicking to the URL:
iii. Contacting ASME Membership department at:

ASME reserves the right to charge a fee (representing its costs in administering your request) for supplying such information and to refuse requests which. in our opinion, occur with unreasonable frequency.

ASME will also, where you have requested that ASME correct an error or omission in the Personal Data about you that is kept with ASME, correct such data as soon as practicable and send the corrected Personal Data to every organisation to which the Personal Data was sent before it had been corrected, unless that organisation does not need the corrected Personal Data for any legal or business purpose.

ASME may however choose not to provide you with access to or correct such information, in accordance with the exceptions under the PDPA. This would include cases where:

a. ASME is satisfied on reasonable grounds that the correction should not be made;
b. The request for access is frivolous or vexatious or the information requested is trivial;
c. The Personal Data is related to a prosecution and all the proceedings related to the prosecution have not been completed;
d. The Personal Data, if disclosed, would reveal confidential commercial information that could, in the opinion of a reasonable person, harm the competitive position of the organisation; and
e. The Personal Data was collected, used or disclosed for the purposes at an investigation and associated proceedings and appeals have not been completed.

6. Transborder Data Flows
If your Personal Data is transferred to a country or territory outside Singapore, for instance, it your Personal Data is required for administrative or operational purposes in ASME, we will ensure that the recipients thereof provide a standard of protection to your Personal Data so transferred that is comparable to that which is provided herein.

7. Enquiries and Complaints
If you have any questions ar complaints relating to your Personal Data, please contact our designated Data Protection Officer at, referencing: Privacy Policy.

If your Personal Data is however provided to ASME by a third pany (e.g. a referrer), please contact that organisation or individual ta make such query, complaint, access and correction request.

This Data Protection Policy shall be governed in all respects by the laws of Singapore. For more information, please visit:

Governing Law
This Privacy Policy and your use of the ASME's website shall be governed in all respects by the laws of Singapore.